Who would have thought in the recession, the British public would choose the humble sandwich and glam it up? 
But that’s great news for Lunchbox World! The sandwich becomes a glamwich! And the nation is beating recession with a Sandwich Obsession! So here are some of the stats:
69 per cent of Brits now make a packed lunch,
45 per cent more Brits make packed lunch than pre-recession,
As you can imagine, saving money is a top priority for Brits. 45% state saving money as the reason to make a packed lunch. The average consumer saves £29 a month making their own packed lunch – the equivalent of £13 billion a year.
It’s not just our bank balance that has benefited from home-made lunches. With a new culinary trend of pimping up the British sandwich to make lunchtime a more glamorous affair, this heralds a new lunchtime meal – ‘the glamwich’. Over two thirds (69%) of Brits now make a packed lunch and almost half (47%) change sandwich ingredients to make a packed lunch more exciting.
The research published today of more than 2,000 Brits by Pilgrims Choice the number two cheddar brand* and Censuswide, highlights over 60 per cent of the population now regularly choose to make their own lunches. Out of these lunch makers nearly half (48%) choose to make a sandwich, which if made on a daily basis would be enough sandwiches to fill 48 double decker buses per day.
With one in five consumers adding fancy fillings to make their lunch more exciting, and because it looks better than shop bought products, there are endless examples of aesthetics taking lunch making to an alluring new level:
One third (32%) of all consumers use high-quality cheese to add glamour to a sandwich
A fifth (21%) buy more interesting bread to make their packed lunch a more exciting occasion
One in ten sandwich makers add olives or pesto (10%)
Nearly a fifth (18%) add sweet chilli sauce
12 per cent try to replicate sandwiches they have seen or bought in shops
The increase in sandwich making has nutritional benefits as Dr Carina Norris a nutrition expert says: “Sandwiches shouldn’t be boring and making your own means you choose exactly what goes into them, so you can control the fat and salt content, maximise the amount of nutritious salad and help achieve your daily nutrient targets.”
”Try to include a variety of different vegetables in your sandwiches – different veg contain different vitamins and other healthy plant compounds, so eating a variety is a great way to help ensure you get all the nutrients you need. Salad leaves, baby spinach, cress, watercress, tomato, cucumber, grated carrot, thinly sliced radish, beetroot, finely chopped celery and peppers are just a few ideas. Thin slices of apple work well too – they’re especially good with cheese.”
Why not visit our Recipes section here for lots of picnic and lunch box ideas.
For further ideas to help put the fun back into your lunch roll, take a look at Pilgrims Choice. Pilgrims Choice has demonstrated its ‘expertises in cheeses’ and launched a brand new (and it’s free!) smartphone app ‘Good Sandwich Pilgrim’. With plenty of categories and over 100 sandwiches to inspire your sandwich making, there’s no excuse now: Glamwich, Speedy, Cheap Eats, Healthy, Vegetarian, Sweet Tooth and Kids Lunchbox.
So why not hop over and take a look : www.goodsandwichpilgrim.com
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